Private Blog Networks
PBN has nothing to do with Public Television; in fact, quite the opposite. The abbreviation PBN is all about keeping things private; of taking control of multiple sites. Why would anyone want to run such a network when the objective of being on the internet is to reach the global public? It’s not for political advantage or military dominance; a Private Blog Network (PBN) artificially bolsters a company’s internet rankings.
What is a PBN?
PBN tactics have slipped through the cracks to establish website owners who can no longer get away with dodgy backlinks, repeated content, and safety issues. An individual creates his own little network and, by so doing, creates the appearance of popularity and a solid reputation. Search engines are catching on and developing appropriate software to demote or even eject PBNs, and here is why.
Private Blog Networks twist rankings to the interests of the host. Several sites are hosted by a single entity and relate back and forth between each other. Consumers might wonder what their purpose is since many are inactive: they exist for the single purpose of leading consumers to a different page.
The only way to get onto one of these sites is for someone to buy a lapsed domain with established backlinks, but once there, the viewer is led to assorted money-making sites. They are guided to buy things. The products might be legitimate. A company could be willing to stand behind their services. What bothers Google, Bing, and competing customers is that they did not go about establishing connections the old-fashioned way; by earning them. Content which appears fishy is often down-graded or even removed from a search on one or both of those sites. Association alone can be enough to reduce what would otherwise be a page-one search to a page-three non-performer.
Rankings and How to Earn Them
When a person types terms into a search engine, he relies on that engine to call up websites related to that search. They should contain the same or similar keywords, be connected to relevant backlinks, contain current material and otherwise legitimate writing. Search engines like Yahoo and Google are constantly undergoing improvement to ensure these are true statements; that they let in as few items of junk as possible, if any.
A firm might require 6 months to see the fruit of an investment in SEO content writing, fruit being profits. When companies take the time do this legitimately and earn their positions on the internet, only to be overtaken by companies with low ethical standards running PBNs, they feel cheated and rightfully so. Consumers would also be less likely to patronize such sites if they knew how they operated, but they don’t usually have this background knowledge. Incidentally, or maybe NOT so incidental to this – at OMG Machines, they don’t teach us junk or spammy techniques.
How do you avoid being duped as an internet user? You should always be suspicious of banners like “learn this trick to lose stubborn fat” leading to pages which don’t seem to have a purpose in their own right. They lead in circles from one link to the next before revealing that someone wants to sell you a product.